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On Design

4 Principles of Great Design for Everyone

Alex Osorio

1. SIMULTANEOUSLY EMBRACE DESIRES & CONSTRAINTS

Create a solution that embraces and satisfies constraints & desires. It must be simultaneous. One cannot ignore the other.

2. MINIMIZE RESOURCE INEFFICIENCIES

Start with a systematic analysis of the product. Use first principles to reinvent problematic aspects.

3. OPTIMIZE VALUE

Provide the maximum functional, social, and emotional value for a minimum initial investment and low long-term maintenance cost.

4. DIGNIFY EVERYONE

We are all human. Do not discriminate based on geography, culture, or economic status. A homeless person and the President should be treated equally.